Calvin Klein has three brands: Calvin Klein Series, CK Calvin Klein and CKJ. In addition, it also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses and home accessories.
Calvin Klein has won four famous clothing awards in succession; Its related products emerge one after another, and the momentum is extremely amazing.
As an all-round fashion brand, Calvin Klein mainly has three clothing routes: Calvin Klein collection of high fashion, CK Calvin Klein of high-end ready-to-wear and Calvin Klein Jeans of denim series. Accessories include perfume, glasses, socks, underwear, pajamas, swimsuits and home accessories.
Extended data:
CK brand history:
From 65438 to 0968, Mr Calvin Klein established his own Calvin Klein company.
1968, CalvinKlein introduced women's coats for the first time, which was immediately favored by new york department stores and placed a large number of orders, making CalvinKlein famous.
After that, CalvinKlein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also laid the foundation for the huge fashion industry in the future.
1982, CalvinKlein published a series of underwear, with provocative advertisements (such as mark wahlberg), which changed the global cognition of underwear and became the fashion pursued by all.
1994, CKOne neutral perfume and CKbe were first introduced, which broke the concept of gender barrier and made the brand career climb to the peak again.
In 2003, CK experienced great changes. Due to the equity sale case, ItaloZucchelli and FranciscoCosta served as the design directors of men's wear and women's wear respectively, while CK himself retired behind the scenes, as the design soul, with important strategic and decision-making power.
Baidu Encyclopedia-Calvin Klein